Converse, owned by Nike since 2003, commissioned professional and amateur video geeks to make some ads that would appeal to the savvy, ad-immune consumers of today. The short commercials can all be seen online at this point and they range from stupid, to creepy to irritating- for the most part.
Maybe Converse has gotten way too comfortable with selling out. Maybe they are just trying to keep their image of recent decades as the shoe of choice for rebels and artists. Rob Walker calls this murketing. (More on this to come)
Regardles- I kind of liked this one:
2 comments:
OK, p.s. Converse are like, way cool in Paris. I've had to restrain myself from buying a brightly colored pair. I've had to remember that I don't live in suburban New Jersey in 1992.
Haha, way to keep your head. I'm glad you're not letting Paris change you.
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